Neuroplasticity, or ‘plasticity’, is the response of the brain to the continual acquisition of new information.

BrightStar’s technology takes advantage of neuroplasticity; it strengthens neural connections to improve reading and learning skills as well as eye-hand coordination

Structural and functional changes
Plasticity is not just about physical structural change. It also involves changes in the brain’s functional organization. Brain plasticity is expressed in a variety of processes that occur during the span of a person’s lifetime. Since the mid-1970s, the theory of neuroplasticity has gained wide acceptance throughout the scientific community as a complex, multidimensional, and fundamental property of the brain.

Types of plasticity
Though the brain retains its plasticity throughout the lifetime of an individual, certain types of plasticity are dominant during specific periods and less so during others. Age is a definite factor in determining the types of plasticity that are more prevalent at a given point during a person’s lifetime.

Brain development, learning & memory
Neuroplasticity will occur within the brain in one of the following two scenarios:

  1. During the course of normal brain development and the rest of our lives.  This type of neuroplasticity involves developmental plasticity, as well as learning and memory
  2. As an adaptive measure for compensation, necessary as a result of impaired or lost functions or for making the most of a person’s remaining functions after an injury to the brain.

Key factors
Genetics, age, environment, as well as someone’s actions are key factors in how the brain adapts to its experiences, and what their influence on plasticity is. 

BrightStar
BrightStar’s technology takes advantage of brain plasticity; it strengthens neural connections in order to improve reading and learning skills as well as eye-hand coordination.

This is especially beneficial and helpful for young people. Children experiencing dyslexia or learning disorders like ADHD or ADD can benefit specifically, since it improves and generates the basic brain structures needed for the flow of visual information and visual motor control.

Note: Many researchers in the field of developmental psychology acknowledge the role of low-level deficits in the neural processing of rapid transient information. When one reads, this becomes apparent.

BrightStar’s technology is especially useful for young people. Children experiencing dyslexia or learning disorders like ADHD and ADD can benefit specifically, since it helps improving and generating basic brain structures needed for the flow of visual information and visual motor control.